SCOOT Airlines
Scoot, is a Singaporean low-cost airline and a wholly owned subsidiary of Singapore Airlines. It began flying on June 4, 2012, covering medium and long-haul routes from Singapore to airports across the Asia-Pacific region. The airline's slogan is "Escape the Ordinary."
In January 2022, the guys from VML Singapore approached us to create an illustration system for Scoot. They wanted flat-color character-based illustrations, similar to our design style, to establish a universe representing Scoot's passengers, travelers, destinations, crew, and fleet.
These illustrations were intended for various applications and programs.
So, they came to us and said, “Let's create 100 illustrations!”
We knew that VML would use this illustration library for a global campaign, covering digital and print applications.
Also, our characters even made it to the big screens worldwide, but we'll spill the details on that later.
Fasten your seatbelts as we fly you through this presentation, exploring characters and situations from around the world.
Ready?
Let's fly!
Client: Scoot Airlines
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Agency: VML Singapore
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Creative Director: Andres Mejia
Account Management: Mehndi Randhawa ,Cherlyn Heng
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Production Company: Odd Bleat
Art Direction: Yannis Zoumakis, Manos Gerogiannis
Illustrations: Yannis Zoumakis, Spyros Loran, Maro Palara, Adamantia Chatzivasiliou, Joahna Dreli
Animation: Manos Gerogiannis, Spyros Loran, VML Partners, Emma Pallos
Producer: Marianna Papachristodoulou
